Alica Forneret
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Alica Forneret

I am a creative exploring death, dying, and grief through storytelling. With over 10 years experience as a writer and editor, I now work with talented creatives all over the world to make digital and tangible work. (bio)


The Mourning Herald Newsetter

Talking about death can be hard but it doesn’t have to be. Receive my reading list full of grief-focused articles, videos, books, recipes, and more, all straight to your inbox. They’ll keep you well-informed and make you well-equipped. (learn more)


Dead Moms Club

When my mom died, I was told that I'd joined a club—one we'll all be a part of one day but one that some of us join a little early.

The Dead Moms Club.

As I started experiencing my own grief, I decided to create the Dead Moms Club lapel pins for others in The Club to commemorate, celebrate, and commiserate. These pins are for everyone. People of all ages, all genders, all backgrounds. People at all stages of their grief—fresh or deep into their journey. A friend, a family member, and maybe even your own mother. (learn more)

Love this. Never a club you wanna be a part of... but if you are, you might as well have a badass design.
— Modern Loss
Dead Moms Club — Starry Night

We all have different beliefs about where our mom goes after she dies — the heavens, the ground, in a box on our bookshelf. But this design was inspired by what I'd consider to be some of the hardest moments in grieving: when your questions, the universe, and your loss feels too big. In those moments it's easy to feel alone, but then I remember that those of us in The Club are in it together.

25x25mm; black & silver enamel pin w/clasp back

Produced in Thunder Bay, Ontario, Canada (my mom's hometown)

Dead Moms Club — Floral

After funerals end, gifted flowers fade quickly and die (as if the first death wasn't enough). This pin was inspired by the need for a floral token of remembrance that would keep its colour long past Mother's Day and the birthday anniversaries we might not buy bouquets on anymore. 

39x25mm; red, green, black & copper enamel pin w/clasp back

Produced in Thunder Bay, Ontario, Canada (my mom's hometown)