Alica Forneret
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Alica Forneret

is a creative exploring death, dying, and grief through storytelling. With over 10 years experience as a writer and editor, she now works with talented creatives all over the world to make digital and tangible work.


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Dead Moms Club

I created these Dead Moms Club lapel pins for people to commemorate, celebrate, and commiserate.

These pins are for everyone in The Club. People of all ages, all genders, all backgrounds. People at all stages of their grief—fresh or deep into their journey. A friend, a family member, and maybe even your own mother.


"Love this. Never a club you wanna be a part of...but if you are, you might as well have a badass design."

- Modern Loss Magazine


"Dying is something every human does eventually. Doesn't make it suck any less, but what definitely doesn't suck are these pins Alica Forneret made." 

- Unapologetically Human